receive the newsletter seven days a week. Timely and topical, 10 for Today leads with stories relating to the biggest themes of the day, ending with lighter fare and long reads. 'We've delivered significant performance results to advertisers we've generated more revenue from our email newsletters and we've created a better experience for our engaged audiences.'įlipboard started developing its portfolio of curated emails six years ago with its flagship newsletter 10 For Today, which continues to see open rates of 35 to 40 percent.

Within one month of launching our email redesign, we saw three to four times the engagement on our email advertising placements,' said Andrew Zalk, head of paid content partnerships at Flipboard. 'Instead of running programmatic ads, we have been collaborating more directly with brands that value great content. An updated design allows for sponsors to associate their brand with the collection by including a logo as well as a promoted story. With the growing popularity of interest-based newsletters, the company recently started investing in a promoted sponsorship model to monetize its email newsletters, including existing ones such as 10 for Today. The editorial team is planning on additional newsletters on entertainment and sports in the second quarter. Throughout 2021, Flipboard will further develop its portfolio of curated special interest newsletters in the U.S. 'Now, in 2021, we're amping up our coverage with a new weekly email newsletter, Storyboards, and timely notifications for users who follow Climate and related topics.' We've been building the topic for many years as part of our science curation and we've seen an increasing interest in news specific to climate,' said Carl Sullivan, U.S. 'Our goal is to keep you informed and to inspire people to make deliberate choices by making climate change news accessible and comprehensive. Curated by Flipboard Science, the new weekly newsletter builds on Flipboard's model for curated emails with a mix of content such as news stories, deep dives, photos and videos. REDWOOD CITY, Calif., Ap/PRNewswire/ - Flipboard expanded its collection of curated email newsletters with 'Your Climate Briefing,' containing the latest news on global warming and the changing environment from the world's best publishers.

Briefing flipboard app